From what I see, in the consumer market,
people tends to get results without putting effort.
This happens when thing are easily done with automation and getting thing done without any knowledge about it. e.g. Email and iPhone Apps.
We too get used to the fact that the only thing we do is paying, for a miracle service/product and then get our life changed.
While this is true for lots of thing, it’s hardly true for many areas, e.g. Habits, Skills.
Take an example of
1. “If you drink this product A everyday, you’ll be slim in two weeks, without any effort on exercise, take on a diet”
2. “With this new camera and lens, you can takes amazing photo with a click. And everyone will think you as a Pro Photographer.” (link)
3. “Taking this course will improve your English so fast that you’ll have a merry career lie ahead with in Three Months.”
Empty promises and yet people fall for it, or are those applications of the rule?